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Kathy Hokunson talks with Ric Dragon about his new book due out this Summer on the process that drives effective social media marketing. Ric speaks to why you can't simply apply traditional marketing methods and process to social media and expect results and why there's never been a better time to be among the "Davids" of the business world — leveraging your agility for a huge win over the "Goliaths" if (and that's a big IF) they get in the game fast to stake their social territory and build a strong community.

This insightful interview explores centuries of trends in both the animal kingdom and human society being played out everyday on social platforms. New tribes and community dynamics are being formed and nurtured everyday via 140 character interactions and pound signs (a.k.a hashtags)! Be sure to establish your position in this brave new world.

About Ric

Ric Dragon is an exhibiting artist, jazz drummer, speaker, writer, and a search marketing strategist. He is the CEO and co-founder of DragonSearch as well as the founder and former CEO of Oxclove Workshop, where his clients included NASA, American Cancer Society, Schering Plough, and others. Ric has extensive experience in graphic design, information architecture, web development and online marketing.

The Book

Ric Dragon, CEO and co-founder of DragonSearch is currently authoring a book on social media process for McGraw Hill, which is to be released in late spring 2012. Dragon is a frequent speaker and writer in the online marketing industry. Recent events where he has spoken include BrandsConf, BlogWorld, SMX East, CMS Expo, Conversion Conference, IABC, PRSA, and more.

Connect with DragonSearch

• dragonsearchmarketing.com
• Facebook.com/DragonSearch
• Google+
• Twitter: @dragonsearch

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P.W. Creighton, author of supernatural thriller series, Nightfall speaks with Kathy Hokunson about leveraging social media platforms (specifically Twitter) to make connections, build community and ultimately get published. As a writer, author, adventurer, archaeologist, photographer, investigator and fellow Site-Seeker - Phil is very experienced in the business of coordinating efforts across multiple online platforms to achieve objectives. His book is due out by the end of this year.

Connect with Phil

• Blog : www.pwcreighton.blogspot.com
• Twitter: www.twitter.com/RavenRequiem13
• Facebook: www.facebook.com/AuthorPW
• Goodreads: http://www.goodreads.com/user/show/7032016-pw-creighton-creighton

From the cover art: http://www.astraeapress.com/#ecwid:category=662267&mode=product&product=7105176

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• Website: denisekiernan.com
• Twitter: @DeniseKiernan
• LinkedIn:http://www.linkedin.com/pub/denise-kiernan/33/621/9
• Google+:https://plus.google.com/114690961866730829990/posts

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In a recent interview between Kathy Hokunson, VP of Sales and Marketing at Site-Seeker Inc. and Shawna Coronado, author of the book Gardening Nude and active online personality, the topic of discussion was social media networking, more specifically, YouTube and all it can do to heighten your Internet brand.

Shawna Coronado began by gardening in her free time. Today Shawna has a distinct brand and message based on promoting a healthy, green, community based lifestyle through her blogs, social media outlets, and video productions.

During their discussion, Shawna outlined 5 main points to help other organizations and businesses make the most of the online resources available to them. Check out Shawna's website and YouTube channel for more inspiration! Click to read the whole blog article>>

Shawna Coronado in Akumal, Mexico just before filming her latest YouTube culinary series. Photo by Mario Salazar Photography.

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